Entrepreneurs choose an entrepreneurial path in order to achieve certain goals, all of which are compelling reasons to keep “bicycling in to the headwind”, solving important problems in innovative ways. Daniel Pink details three important factors that motivate individuals to become entrepreneurs.

John Pickard is the Executive Director of the Henry Bernick Entrepreneurship Centre at Georgian College.
Mr. Pickard is a Marketing strategist with experience in the consumer goods, publishing and telecom industries. Mr. Pickard honed his skills with global marketers Bristol-Myers and Warner-Lambert. John became Vice President of Telemedia Publishing, then Canada’s largest publisher, in 1990. Pickard entered the entrepreneurial ranks when he joined a start-up in the prepaid card market….. which was ultimately sold to AT&T. Mr. Pickard is well connected to the investment community and has been involved in securing investment for a variety of early stage companies. John has an extensive list of contacts in the Entrepreneurship space having spent the 6 years prior to joining Georgian College mentoring with Mars Discovery District, Bioenterprise Corp., and Innovation Guelph.