What is a board of directors for? What can having a solid board of directors do for a company?

The board of directors is a formal construct for every company that essentially provides governance for the company. Their duty, in a variety of formal and informal responsibilities, is to ultimately serve the best interest of the company. The CEO should create a transparency with the board that builds the board’s faith in the CEO as the person to run the company.


John Pickard is the Executive Director of the Henry Bernick Entrepreneurship Centre at Georgian College.
Mr. Pickard is a Marketing strategist with experience in the consumer goods, publishing and telecom industries. Mr. Pickard honed his skills with global marketers Bristol-Myers and Warner-Lambert. John became Vice President of Telemedia Publishing, then Canada’s largest publisher, in 1990. Pickard entered the entrepreneurial ranks when he joined a start-up in the prepaid card market….. which was ultimately sold to AT&T. Mr. Pickard is well connected to the investment community and has been involved in securing investment for a variety of early stage companies. John has an extensive list of contacts in the Entrepreneurship space having spent the 6 years prior to joining Georgian College mentoring with Mars Discovery District, Bioenterprise Corp., and Innovation Guelph.