Anyone who has started their own business knows that there’s a long road ahead before accomplishing long term success. Measuring success of your startup in its early days is a difficult task, especially when profitability is a long ways away. How do you know if your startup is on the right path for profitability? Guest Writer at Entrepreneur, Michael Greten, outlines a few key metrics you can keep an eye on.

Make sure you can demonstrate the need for your business early on to start on your growth track, and then iterate to keep that momentum going. Many companies make the mistake of thinking that they can grow proportionally just by adding, but the things that get you to $20 million may not get you to $50 million or $100 million.

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Neeta Grover
Sr. Strategy and Market Coordinator at Invest Barrie, City of Barrie