Canadian technology companies have been openly criticized for their inability to scale and attract venture capital investments when compared to other parts of the globe. This Techvibes article proposed that part of the problem is the lack of sales and marketing spend by Canadian companies.

We at the Impact Centre just finished another study titled Canadian Tech Tortoises. The goal of this study was to determine whether Canadian technology startups do in fact delay funding M&S activities. To this end, we looked at job classifications of employees at over 900 private Canadian technology companies that had received external investments. We could argue that if Canadian firms postponed spending on M&S, we would expect to see no or few employees in M&S roles relative to total employment in the earliest stages of development, followed by a steadily increasing percentage of M&S-related employees as companies grow.

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Neeta Grover
Sr. Strategy and Market Coordinator at Invest Barrie, City of Barrie