TripAdvisor: Making it Work!
Tuesday November 6 @ 1:00 pm - 4:00 pm$25.00
Brain Trust Marketing and Communications will walk through the do’s and don’ts when it comes to advertising your business on the world’s largest travel site.
What you’ll learn:
- TripAdvisor Orientation – What is TA and how can it benefit your business?
- Step by Step Instruction – How to enhance TA presence
- How to manage your online reputation
- Case Studies – The Good, the Bad and the Ugly!
Light refreshments will be provided.
About the presenter:
Richard Innes has a background in marketing and advertising having worked at some of the country’s largest advertising agencies. He played a key role in Canada’s largest tourism destination marketing organization, Tourism Toronto (TT) for more than nine years serving first as V.P. Account Director at TT’s advertising agency and then as TT’s Vice President of Marketing. Richard’s passion for tourism destination development through the lens of the customer is widely valued. In 2012 he was awarded the Queen’s Jubilee Medal for his contribution to Canada’s tourism industry.